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KMID : 0665220080210030374
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Korean Journal of Food and Nutrition
2008 Volume.21 No. 3 p.374 ~ p.385
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A Study of the Street-food Purchasing Behavior of Culinary Major and Non-major University Students in the Daejeon Area
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Choi Young-Sim
Yu Jin-Hyun
Park Hae-Won
Choi Eun-Jeong
Chung Hea-Jung
Chae Kyung-Yeon
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Abstract
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The principal objective of this study was to determine the street-food needs of culinary major and non-major university students. University students in Daejeon were assessed by surveys conducted between November 20, 2007 and November 25, 2007. The results of the surveys were as follows; 1. The reason for street-food usage: mainly snacks(37.4%). 2. Primary factor considered when choosing street-food: taste of the food(48.52%). 3. The frequency of street-food purchase: 2 times/month(52.4%) 4. The mean cost for the one-time purchase of street-food: won(62.4%). The Importance-Performance Analysis(IPA) used for obtaining information from the culinary major and non-major university students suggested that the attributes of street-food with fair to poor performance but high importance were as follows: sanitary quality in chicken skewers, soondae, ddeokbokki and fried foods and price and nutrition for hamburgers.
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KEYWORD
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t-food, culinary major, university students, importance, performance
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